Today’s Ask an SEO question is a common one, both from SEO pros and from clients.

I’m going to focus more on the first part: What causedi my traffic to drop month over month?

Here’s the full question from Britney in Houston, who writes:

What would cause a company’s organic search traffic to sharply decline MoM? We don’t have any broken links, all on-page SEO looks great (titles, meta descriptions, etc), Google has pages indexed, stream tennis live etc.

We have been running Google PPC ads with decent success and that has been driving steady traffic to the site. Direct traffic is up. I’m at a loss… Any ideas?

A drop in organic SEO traffic month over month (MoM) can be frustrating and leave clients in a panic trying to figure out what happened and what they should do about it.